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FOUNDATION TYPES

Applied correctly, foundation feels and looks like a second skin– something you’re not consciously aware of once it’s been applied, and invisible to everyone else. Choosing the right formula for your skin type is key. Everyone has different needs, so again, please give yourself a bit of room and time to experiment.
Each of the following types of foundation are suited to a different set of individual needs. Some of these products are wonderfully multi-purpose, and contain properties which will simultaneously protect your skin from the sun, moisturize it, and even slow the aging process. They all vary hugely in terms of consistency, ingredients, and coverage level.

Foundation Types

Liquid Foundation This is my personal favorite! It’s one of the most commonly used because it’s versatile and easy to apply. Depending on the formula, coverage can vary from light to heavy. It’s best suited for dry skin, combination skin, and (when the formula is oil-free) oily skin. Once you find the right liquid foundation, it should give your skin a “dewy” and healthy appearance.
Tinted Moisturizer This is the most subtle option, perfect for conveying a “real skin texture“. Very lightweight, and more moisturizer than an actual foundation. If your skin is naturally clear and healthy, it’s great for the sole purpose of evening out minor inconsistencies. This product is suited for just about any skin type, and will leave your face feeling fresh… almost naked! Coverage can be increased slightly when set with powder (with the added bonus of further mattifying the skin), helping you to achieve a natural, no-makeup look.  But here’s the rub: if you have a lot of blemishes to cover, tinted moisturizer is not going to get the job done.
Cream Foundation is great for smoothing and enlivening mature skin, and perfect for those dealing with blemishes, dark spots, or a patchy, uneven skin tone. Set with powder, cream foundation has longer lasting power than most other types. It usually also provides better coverage, making it well suited for those with very uneven skin tone or with a lot of blemishes to cover. Cream formulas work wonders on dry skin, but should be avoided by those with oilier skin. However, those of you with very oily skin should explore the assorted cream-to-powder foundations now produced by many cosmetics companies. These are, in essence, creamy in consistency upon application, but then they dry to a matte, powder-like finish that does great things for oily skin, with minimal clogging of pores.
Powder / Mineral Foundation Powder foundation is also one of the most common types used today, and it’s very good for oily skin. The coverage level is generally light to medium coverage, although many kinds of powder foundation can be applied wet, which will increase the coverage. Mineral makeups (always created from natural ingredients) come in loose powder form and they’re great for light to medium coverage for all skin types.

photo Julia Kuzmenko makeup Elizabeth Ulloa model Brittany Martinez

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