Ulloa’s early studies at Laura Mercier honed her skills and beauty philosophy of clean, fresh, and “less-is-more” ideals. Now working bi-coastally, Ulloa has worked with such prestigious magazines as InStyle, Glamour, Marie Claire, Elle and Australian Vogue, as well as some of the world’s biggest celebrities such as Britney Spears, Demi Lovato & Eva Longoria to name a few. Ulloa’s fresh look has allowed her to work in a variety of roles from celebrity to advertising campaigns to serving as an on-camera bi-lingual beauty expert.
Elizabeth continues to share her passion for makeup artistry thru digital strategy, creative product development & ambassadorial for leading brands such as Neutrogena. While working for several beauty brands Ulloa discovered the truth behind the ingredients used for cosmetics & quickly researched alternative Pro Makeup Brands with clean ingredients to add to her arsenal. In her research Elizabeth came to find out there were only a few clean beauty brands that offer great color pay off. From these findings Ulloa started her own curated shop BEAUTY STORY BOX a place where clean beauty & artistry go hand in hand
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