“True beauty lies in the stories we tell and the faces we celebrate. It’s not about adhering to fleeting trends but about recognizing and honoring our diverse expressions of beauty.”


Hello, I'm Elizabeth Ulloa, a two-time Emmy-nominated celebrity makeup artist with a rich history in TV, media, and beauty content creation. Raised in a vibrant Latina community, my artistic journey reflects beauty's cultural richness and evolving aesthetics—from the thin brows of the 90s to today’s celebration of natural, inclusive looks.

Throughout my career, I've followed beauty trends and used my platform to advocate for deeper values—self-love, diversity, and the acknowledgment of cultural heritage in beauty. This passion is more than skin deep; it's about connecting with our authentic selves and celebrating that authenticity in all its forms.

Excited to open a new chapter, I founded Beauty Unscripted Media with my co-founder, Claudia Valdez, former beauty editor at Vogue Mexico and Latin America. Together, we are setting out to transform how beauty is perceived, focusing on narratives that foster empowerment and self-awareness. Our mission is to challenge traditional beauty standards and amplify stories that resonate with self-awareness, mindfulness, and empowerment.

Media Overview - Available upon request.